Amid an atmosphere of fear, terror and the sounds of explosions and violence that raged over Baghdad in 2005 the National Iraqi News Agency emerged to provide Iraqi media with an outstanding model of professional news reporting and journalism ethics as well as independence and neutral news coverage based on credibility, speed and not being influenced by any sector, party, state or nation. It was on the 15th of October 2005, on the day when the referendum on the Constitution was held.
Four years have passed since, when a number of Iraqi professional journalists joined hands to establish NINA after having felt that the media field in Iraq lacks an independent credible news agency that will be honest, truthful and objective; above all, to have its head office in Baghdad in order to enable its staff to live close to the capital's daily dramatic events.
Few months after being launched, NINA proved its impartiality and objective my and became an important to become an important and independent source of news; a matter that encouraged international organizations like the United Nations Democracy Fund (UNDF) to conclude an agreement with NINA in support of its country-wide news coverage project.
UNDEF website officially states that:
"Up to the establishment of NINA in 2005, Iraq lacked an Independent News Agency that is regarded an essential element in the sustainable professional media which is necessary for a democratic system:
NINA provides media outlets, non governmental organizations, public and private sectors with accurate, neutral and objective information and works on becoming, at the same time commercially sustainable.
Currently, NINA provides media outlets, non governmental organizations, public and private sectors with accurate and neutral information. Simultaneously, it works in line with commercial business principles through supplying news to subscribers only and does not provide its news free of charge.
In its four years of hard and nonstop work, NINA gained the respect of everyone under highly critical and dangerous circumstances where ethnic, religious, sectarian and political groups and outside influences clash relentlessly.
By the end of its fourth year since it establishment, NINA accomplished a high record in reporting news items a mounting up to 170,000 news items that covers politics, economy, culture, sports, events and news of violence, killing and destruction favored by other news media.
On December 22, 2007, the National Iraqi News Agency NINA launched its new website (www.ninanews.com), a highly distinguished and developed site, designed according to an agreement concluded with Digital Dynamics, a Dubai-based specialized engineering company.
The new site was designed for the easy searching of news items or photos, whether in the Arabic or English webpage. NINA currently works at adding the Kurdish language, which is Iraq's second national language along side Arabic.
In its first seven months of operation, NINA occupied a prestigious place among Iraqi media.
Considering the remarkable services NINA offers to its browsers and due to its popular status among mass media, the average number of visitors to its website www.ninanews.com reached over 50,000 visitors a day, at one time, this number rose to 81,327 visitors as it happened on February 22, 2006.
On May 2006, a decision was made that logging to NINA's web site will be limited to subscribers only, enabling it to become self-funding and to maintain its independence. For the very same reason and to in order to be able to cover its expenses, NINA launched a project of an internet network covering Baghdad's metropolitan districts as another source of income.
NINA’s subscribers include newspapers (local newspapers such as Al-Mu'tamar, Al-Adala, Al-Muwatin, Al-Umma and Addustour) and international newspapers as Al-Bayan UAE newspaper), radio stations (BBC and Um Al-Qura radio), TV channels (Al-hurra, Baghdad, Al-Furat), news agencies like the Italian News Agency, embassies (the German and Chinese embassies) and international organizations like the UN Assistance Mission for Iraq UNAMI.
NINA values its reputation as an independent professional news agency; a matter drove the BBC to make NINA its only authorized source of media on Iraq page on its web site alongside the links of the Republic’s presidency and the Foreign Ministry.
Like other media institutions, NINA and its employees have been targeted with killing and displacement. Two correspondents of NINA – in Anbar and Nineveh provinces- were assassinated by unidentified gunmen
As Iraq lacked any official news agency since the ousting of the ex-president Saddam Hussein in 2003, NINA participates in the Arab and international media activities to introduce its own media line of work. NINA does not take any news from other media outlets or web sites that diligently copy the same news items from each other; a matter which makes them lose their credibility and the exclusiveness of the items for the specific outlet.
NINA thankfully records the technical and nonmaterial aids extended by the Iraqi journalistic institutions, Federation of Arab News Agencies (FANA), United Nations Democracy Fund (UNDF), and the International Research & Exchanges Board (IREX) confirming that it will remain an example of the independent media contributing to the free flow of the information in a way that improves the democratic and economic development in Iraq.